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  Sarah "Sally" Fry Bruch

710 North Plankinton Avenue, Suite 500
Milwaukee, WI 53203
Telephone: (414) 271-7722
Direct Dial: (414) 290-7589
Facsimile: (414) 271-4438

Practice Areas:
General Civil Litigation
Insurance Defense Litigation
Insurance Coverage Litigation
Municipal Litigation
Appellate Practice
Personal Injury Litigation

Bar Admissions:
U.S. District Court, Eastern and Western Districts of Wisconsin
Seventh Circuit Court of Appeals

Marquette University, J.D. 1986
University of Wisconsin – Madison, 1981


Sarah “Sally” Fry Bruch is a shareholder with the firm. Her principal practice is in civil litigation in state and federal court, including insurance defense, insurance coverage and municipal law. Her published articles include: The “Pay and Walk” Clause—An Overview, Wisconsin Civil Trial Journal, Winter 2012; and Anonymous Designation of a Plaintiff: An Overview, Wisconsin Civil Trial Journal, Winter 2011. Sally obtained a published appellate defense decision in favor of the firm’s client in Cambier v. Integrity Mutual Insurance Co., 2007 WI App 200, 305 Wis. 2d 337, 738 N.W.2d 181 (Review denied). In 2004, she obtained a favorable defense jury verdict of $0 damages in an auto accident suit, Wayne Zierk, et al. v. Atlanta Casualty Co., et al., Kenosha County Case No. 02-CV-933 (2004).

Sally was appointed to 2014-2016 and 2011-2013 terms on the Office of Lawyer Regulation (OLR) District 2 Committee by the Wisconsin Supreme Court. From 2010-2013 she served a three-year term on the Board of Directors, Wisconsin Trust Account Foundation (WisTAF). In 2009, she was elected a Fellow of the Litigation Counsel of America (, a trial lawyer honorary society recognizing effectiveness and accomplishment in litigation, trial work, and ethical reputation.

Sally is a member of the State Bar of Wisconsin, Defense Research Institute (DRI), Wisconsin Defense Counsel, and the Association for Women Lawyers. She was a nominee for State Bar of Wisconsin President-elect in 2010. From 2003-2012, she was a member of the State Bar of Wisconsin’s Diversity Outreach Committee, and served terms as Chair and Vice-Chair. Sally developed the 2009 Diversity Counsel Program CLE "Focus on Minority and Women Owned Law Firms," and the 2008 Diversity Counsel Program CLE “Ethical Issues of Bias.” She co-authored “E-Discovery, Practical Considerations,” presented at the Civil Trial Counsel of Wisconsin, 2008 Spring Conference. In 2006, she served as Subcommittee Chair for the State Bar Convention Diversity Outreach-Gender Equity CLE.

Sally was previously an Assistant District Attorney in Portage County, WI, where she prosecuted criminal felony and misdemeanor cases to successful verdicts before juries. Sally serves as a volunteer Attorney Coach for the State Bar of Wisconsin High School Mock Trial Competition: Pewaukee (2013 to present); Brookfield East (2007-2011).

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We provide Trial, Appellate, Mediation and Arbitration Services in the
following areas:
  • Architectural and Engineering Litigation
  • Civil Rights Litigation
  • Commercial and Corporate Litigation
  • Construction Litigation
  • Electrical Accidents
  • Electronic Media and Privacy Law
  • Employee Benefits/ ERISA
  • Employment Law
  • Environmental Litigation
  • Errors and Omissions
  • Fire and Explosion
  • Fraudulent Insurance Claims
  • Industrial Accidents
  • Insurance Coverage Litigation
  • Labor Law
  • Legal Malpractice Defense
  • Libel, Slander and Defamation
  • Management Labor Relations
  • Mechanical Accidents
  • Medical Malpractice Defense
  • Motor Vehicle Litigation
  • Municipal Law
  • Negligence
  • Premises Liability
  • Products Liability
  • Real Estate Litigation
  • Reinsurance Disputes
  • Risk Management
  • Toxic Tort Litigation
  • Unemployment Compensation
  • Worker's Compensation
  • Wrongful Death