710 N. Plankinton Ave
Suite 500
Milwaukee, WI 53203

Telephone: 414-271-7722

Direct Dial: 414-290-7557

Fax: 414-271-4438

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Bar Admissions

State of Wisconsin
State of Illinois
U.S. District Court - Eastern District of Wisconsin
U.S. District Court - Western District of Wisconsin


Marquette University Law School, J.D. 1998
Southern Illinois University, B.A., History, 1994

Professional Organizations

Wisconsin and American Bar Associations
Defense Research Institute
Wisconsin Defense Counsel
National Fire Protection Association


I am a litigator. I represent site owners, manufacturers, distributors and sellers of products, business owners and their insurers in injury, death and property damage claims.  Much of my practice involves the defense of individual product liability claims for consumer, commercial and industrial products manufacturers and their insurers. I am responsible for the development of national and regional strategies for our manufacturing and contracting clients in product liability and toxic tort cases, and have represented clients in formal and informal meetings with governmental agencies responsible for product safety. I try in each case to understand the client's goal, and ensure that any decision that will have a meaningful impact on the outcome is understood and approved by the client. I develop strategies in each case based on my understanding of client's needs and wishes, the law, the court and the people involved.

I have presented on Product Liability Verdict Formulation to the Wisconsin Defense Counsel and the Milwaukee Bar Association, on Daubert's application in Wisconsin Courts to the Wisconsin Civil Justice Council and the Wisconsin Defense Counsel, and on Wrongful Death claims in Wisconsin. I have been active in the Defense Research Institute Fire Science Litigation Group and as a member of the Board of the Wisconsin Defense Counsel and am a member of the National Fire Protection Association. I maintain connections to experts, consultants and local attorneys across the country, which pays dividends for my clients in terms of early notice of claims, practical tips for navigating claims in other jurisdictions and changes in the law that may affect a claim.

I am husband to Michelle and father to Harper, Eli, Bronwyn and Violet Rhoades, occasional t-ball, baseball, basketball and soccer coach, Vice President of the Board of Directors of the Downtown Montessori Academy, the first City of Milwaukee Charter School, inconsistent but devoted golfer and unrepentant tinkerer.

Community Service Activities

Vice President, Board of Directors, Downtown Montessori Academy

Vice President, Board of Directors, Milwaukee Sports Club

Volunteer Youth Baseball and Soccer Coach